Marketing Manager Resume Example and Summaries

Marketing managers are hired to grow something: awareness, leads, pipeline or revenue. Your resume should read like a results report, with each role showing the budget you managed, the channels you owned and the growth you drove.

This example is written for a B2B marketing manager with seven years of experience in software companies. Consumer brand marketers can use the same structure and replace pipeline metrics with sales, retention or brand measures.

Use This Example Browse Templates

Recommended resume format for a marketing manager

Reverse-chronological, one to two pages. A clean, modern design is fine for marketing roles, but keep the reading order simple. Put your strongest numbers in the first bullet of each role. The resume templates page shows which designs are single-column and ATS-friendly.

Marketing manager resume example

This example is fictional: the name, employers and numbers are invented to show structure and wording. It uses the Contemporary template. Replace every detail with your own, truthful information.

Preview of the marketing manager example in the Contemporary template.

Marketing Manager resume text

Jordan Ellis
B2B Marketing Manager
jordan.ellis@example.com | (555) 018-9045 | Denver, CO | linkedin.com/in/jordan-ellis-example

PROFESSIONAL SUMMARY
B2B marketing manager with 7 years of experience in SaaS demand generation, product marketing and marketing operations. Manages multi-channel budgets up to $1.5 million and builds campaigns measured on pipeline, not just clicks. Leads small teams and works closely with sales to improve lead quality.

WORK EXPERIENCE
Marketing Manager | Jan 2021 – Present
Summitline Software | Denver, CO
- Lead a team of 4 marketers and a $1.5 million annual budget across paid search, content, events and email.
- Grew marketing-sourced pipeline from $6 million to $14 million in two years while reducing cost per opportunity by 28%.
- Launched an account-based marketing program for 150 target accounts, contributing to 11 new enterprise customers.
- Rebuilt lead scoring with the sales team in HubSpot, increasing the lead-to-opportunity rate from 9% to 15%.

Digital Marketing Specialist | Aug 2017 – Dec 2020
Frontrange Analytics | Boulder, CO
- Managed Google Ads and LinkedIn campaigns with a $400,000 annual budget and a 3.2x return on ad spend.
- Increased organic traffic by 140% through a content and technical SEO program.
- Created monthly marketing performance reports for the leadership team.

SKILLS
Marketing: Demand generation, Account-based marketing, Content strategy, SEO, Paid media, Email marketing
Tools: HubSpot, Salesforce, Google Analytics 4, Google Ads, LinkedIn Campaign Manager

EDUCATION
Bachelor of Science in Marketing | May 2017
University of Colorado Boulder | Boulder, CO

CERTIFICATIONS
HubSpot Inbound Marketing Certification | Apr 2023
HubSpot Academy

Start from this example in the builder, then replace the details with your own. It opens as a new resume saved on your device.

Use This Example

Marketing manager resume summary examples

State your marketing focus (demand generation, brand, product, digital), your industry, the budgets or teams you have managed and one growth result.

B2B demand generationB2B marketing manager with 7 years in SaaS demand generation. Doubled marketing-sourced pipeline in two years while lowering cost per opportunity.
Consumer brandBrand marketing manager for consumer food and beverage products, with experience leading launches in 3,000 retail stores and managing agency partners.
Digital marketingDigital marketing manager specializing in paid social, search and conversion rate optimization for e-commerce brands. Manages $2 million in annual ad spend with consistent ROAS above target.
Moving into managementMarketing specialist with 4 years of experience in email, content and events, ready to step into a manager role. Coordinated a 3-person agency team and a $300,000 event program.

More ideas: resume summary examples.

Skills for a marketing manager resume

Marketing job descriptions list both strategy skills and platforms. Include the tools you actively use and the specialties you want to be hired for, not every channel you have tried.

Strategy

Go-to-market planning
Positioning and messaging
Campaign strategy
Budget management
Market research

Channels

SEO
Paid search
Paid social
Email marketing
Content marketing
Events
Partner marketing

Analytics

Google Analytics 4
Attribution
A/B testing
Funnel analysis
Marketing dashboards

Platforms

HubSpot
Marketo
Salesforce
Google Ads
Meta Ads Manager
Semrush

See the resume skills guide for how to choose and present skills.

Marketing manager experience bullet point examples

Strong marketing bullets connect an activity to a business result: pipeline, revenue, conversion rate, cost per lead or retention. Include your budget and channel so the scale is clear.

Launched a product webinar series that generated 2,400 registrations and $1.8 million in pipeline in its first year.
Cut cost per lead by 35% by reallocating paid budget from display to search and retargeting.
Redesigned the email nurture program, raising click-through rates from 2.1% to 4.6%.
Managed a website redesign with an agency partner, improving demo request conversion by 22%.
Built a marketing dashboard that gave sales and leadership a weekly view of funnel performance.
Hired and coached 2 marketing coordinators who were both promoted within 18 months.

Education section guidance

Marketing, communications and business degrees are common, but experience and results usually matter more. Keep education brief and after your experience.

Add short platform certifications if they match the tools in the job description.

Certifications and licenses for a marketing manager resume

Marketing certifications are usually free or low-cost platform credentials. They support your tool skills but do not replace results.

Google Ads Search Certification
Google Analytics Certification
HubSpot Inbound or Content Marketing Certification
Meta Certified Digital Marketing Associate

Common marketing manager resume mistakes

Vanity metrics only. Impressions and followers are weaker than leads, pipeline, revenue or conversion rates. Use the metrics your employer valued.
An over-designed resume. Creative layouts can break in applicant tracking systems. Keep the design clean and let your results stand out.
Listing every channel. Focus on the channels you owned and can discuss in depth.
No budget or team context. Managers are hired for scope. Include the budget and people you managed.

ATS tips for a marketing manager resume

Use the exact job title from the posting, such as "Marketing Manager", if it fits your experience.
List platforms such as HubSpot or Salesforce as plain text in your skills section.
Avoid putting results in charts or infographics.
Keep sidebar content short; key information should appear in the main column too.
Include both "search engine optimization" and "SEO" once.

Check your draft with the free ATS Resume Checker, which shows your resume completeness and the plain text an applicant tracking system reads.

Helpful resume guides

Marketing manager resume FAQ

Should a marketing resume be creative?

It can be modern, but it should stay easy to read. Many marketing roles are filled through online portals, so a clean design with strong results is safer than a graphic-heavy layout.

What metrics should a marketing manager include?

Use the metrics your employer cared about: pipeline, revenue, leads, conversion rate, cost per acquisition, retention or brand awareness measures.

Should I include a portfolio link?

Yes, for content, brand and creative marketing roles. Link to a short selection of campaigns with your role and results.

How do I show leadership without direct reports?

Describe agencies, freelancers or cross-functional teams you coordinated, and the programs you owned from start to finish.

Marketing Manager Resume Example